When you make a purchase in one of our stores, you may choose to give William-Wayne & Company basic information: name, e-mail address, mailing address, ZIP code, phone, and credit card numbers. This allows us to process your transactions more efficiently, and ultimately, to give you a higher caliber of customer service. When you visit our Web site, we may collect more information: your Internet service provider's address, the name of the Web page directing you, as well as your clicks and activity on our site. This tracking data helps us understand how to make our site more available and user friendly to our customers.

We also gather customer information by taking note of the purchases you make online, in our stores, and from our catalogues. Think of it as a concierge service where customer preferences are remembered for future consideration. By looking at your purchases in context with marketing demographics or with information from companies whose products and services you may be interested in, it helps our buyers and merchandisers continue to seek out products and designs you may find relevant and unique. Likewise, other companies may also forward to us additional names, mailing addresses, and e-mail addresses when we have news or product offerings that may be of special interest to their customers.

The personal information we collect is primarily intended to offer better customer service and to improve communications. When a purchased item is not immediately available, many of our customers appreciate receiving an e-mail to update the status of their order. We also may need to contact customers by phone, postal mail, or e-mail if questions arise regarding their order.

When you shop at a William-Wayne & Company store, order from our catalogues, or visit us online, it is also an opportunity for you to provide us with information and feedback that helps us continue to bring new ideas, unique products, and a creative approach to shopping for your home.

Our customers are protected at all times against the loss, misuse, and alteration of information. We use encryption technology whenever receiving and transferring your personal information on our site.

When you make a purchase online, either a solid key or a locked padlock icon will appear in the lower right of your browser window. This icon insures that your transaction session is secured through Secure Sockets Layer (SSL). If one of these icons does not appear, please contact William-Wayne & Company at 800-318-3435 to complete your purchase.

Updating your contact information is quick and easy. Just contact us, including your previous and current full name, mailing address, e-mail address, and phone number. Please understand updates may take from six to eight weeks to process from the date of request receipt.

William-Wayne & Company does not share any customer information.

To delete your name from William-Wayne & Company's e-mail mailing list, please e-mail us with this request. Please provide your full name, mailing address, e-mail address, and phone number. We appreciate your patience as it may take up to six to eight weeks to process your request from the date of receipt. When you make subsequent purchases at William-Wayne & Company, you may provide contact information for customer service only and request that your name not be forwarded to either mailing list.

William-Wayne & Company adheres to a strict privacy code regarding children and does not knowingly accept personal information from any child. If it is brought to our attention that a subscriber is under age, we will immediately remove all personal and identifiable information from our records in compliance with the Online Children’s Privacy Protection Act of 1998. In addition, we will not disclose this information to any other companies.

"Cookies" are small amounts of data that are stored on your computer. They find their way to your browser via a Web server. They sound friendly and helpful because they are. They flag information about your activity on our Web site. This information helps us improve our site and make it friendlier and easier to use. We never use cookies to save passwords, credit card numbers, or other highly confidential information.

At times, we provide links our customers may be interested in. William-Wayne & Company is not responsible for these sites. If you choose to explore these sites and services, we suggest that you carefully review their individual Privacy Policies.

We support and adhere to the guidelines and practices adopted by the Direct Marketing Association's "Privacy Promise.” In so doing, we agree to comply with a customer's requests to not share their information with other companies or to contact them for marketing purposes by postal mail, telephone, or e-mail.

If at any time, as a customer, you feel William-Wayne & Company is not committed to its Privacy Policy, please contact us. You may also contact the DMA's Committee on Ethical Business Practices at mgoldberger@the-dma.org.

Efforts to bring new services, ideas, and partners to benefit our customers may make it necessary to amend our Privacy Policy. If this occurs, we will post the new policy on our Web site, in our stores, and in our catalogue. Once posted, the new policy will go into effect immediately, replacing any previously stated policy.

If you have any questions regarding our Privacy Policy, we will do our best to answer them. Here's how to contact us.